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	<title>Bottle Free Indy &#187; Water 101</title>
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	<description>Bottle-free Water Coolers &#124; Indianapolis</description>
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		<title>Money down the drain: the economics of bottled water</title>
		<link>http://bottlefreeindy.com/2012/06/money-down-the-drain-the-economics-of-bottled-water/</link>
		<comments>http://bottlefreeindy.com/2012/06/money-down-the-drain-the-economics-of-bottled-water/#comments</comments>
		<pubDate>Fri, 29 Jun 2012 13:54:29 +0000</pubDate>
		<dc:creator>Brian_Pennington</dc:creator>
				<category><![CDATA[Drinking Water]]></category>
		<category><![CDATA[Environmentally-Friendly Products]]></category>
		<category><![CDATA[Water 101]]></category>

		<guid isPermaLink="false">http://bottlefreeindy.com/?p=421</guid>
		<description><![CDATA[Picking up a bottle of water at the supermarket or the gym might be quick and easy, but it has its costs. Americans spent $15 billion on bottled water last year. That’s more than we spent on iPods or movie &#8230; <a href="http://bottlefreeindy.com/2012/06/money-down-the-drain-the-economics-of-bottled-water/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;">Picking up a bottle of water at the supermarket or the gym might be quick and easy, but it has its costs. Americans spent $15 billion on bottled water last year. That’s more than we spent on iPods or movie tickets.</span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;">Bottled water is thousands of times more expensive than tap water. Compare $0.002 per gallon for most tap water, to a range of $0.89 to $8.26 per gallon for bottled water, according to <a title="Opens in new window" href="http://www.foodandwaterwatch.org/" target="_blank">foodandwaterwatch.org</a>.</span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;"><a title="Opens in new window" href="http://www.fastcompany.com/magazine/117/features-message-in-a-bottle.html?page=0%2C2" target="_blank">Fast Company</a> reports, if the water we use at home cost even what the cheapest bottled stuff costs, our monthly water bill would be around $9,000.</span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;"><strong>What’s really in that bottle?</strong><br />
Approximately 40 percent of all bottled water sold in the U.S. is just filtered water from the tap, which is exactly the same thing you can <a title="Bottle Free Indy Products" href="http://bottlefreeindy.com/products/" target="_blank">do at home</a> for a fraction of the cost.</span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;"><strong>So, why do we pay more?</strong><br />
When we buy bottled water, we’re not buying the water itself — we’re buying a chilled, convenient, branded beverage, with the <a title="Opens in new window" href="http://abcnews.go.com/Business/study-bottled-water-safer-tap-water/story?id=87558" target="_blank">false notion</a> that it’s safer than tap water.</span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;"><strong>Craving a change for good?</strong><br />
According to Charles Fishman, author of <a title="Opens in new window" href="http://www.amazon.com/Big-Thirst-Secret-Turbulent-Future/dp/1439102074/ref=ntt_at_ep_dpi_2" target="_blank">The Big Thirst: The Secret Life and Turbulent Future of Water</a>, “A single half-liter of bottled water costs as much as a day’s worth of cooking, washing, showering, and toilet-flushing for a whole family.”</span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;">From filtered pitchers to <a title="Bottle Free Indy Products" href="http://bottlefreeindy.com/products/">undersink systems</a>, there are options available for any budget. Grab your favorite <a title="Get your fill: Lifefactory’s eco-friendly mission" href="http://bottlefreeindy.com/2012/03/get-your-fill-eco-friendly-water-bottles/">reusable bottle</a>, and you’re ready to take on the world. Water filters can also make tap water safer for small children and people with compromised immune systems.<strong></strong></span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;"><strong></strong>Once you give up your bottled water habit, you’ll find you have some welcome extra cash floating around your wallet. See? Change is good.</span></span></span></p>
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		<title>The ripple effect</title>
		<link>http://bottlefreeindy.com/2011/10/the-ripple-effect/</link>
		<comments>http://bottlefreeindy.com/2011/10/the-ripple-effect/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 22:01:07 +0000</pubDate>
		<dc:creator>Brian_Pennington</dc:creator>
				<category><![CDATA[Drinking Water]]></category>
		<category><![CDATA[Environmentally-Friendly Products]]></category>
		<category><![CDATA[Water 101]]></category>
		<category><![CDATA[bottle free]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[plastic]]></category>
		<category><![CDATA[recycle]]></category>
		<category><![CDATA[water cooler]]></category>

		<guid isPermaLink="false">http://bottlefreeindy.com/?p=90</guid>
		<description><![CDATA[Bottle Free Indy is more than our name; it’s our mission. Our goal is to make Indianapolis bottle-free — free from the unsustainable model of delivering bottled water and free from the plastic waste of disposable water bottles. What’s the &#8230; <a href="http://bottlefreeindy.com/2011/10/the-ripple-effect/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;">Bottle Free Indy is more than our name; it’s our mission. Our goal is to make Indianapolis bottle-free — free from the unsustainable model of delivering bottled water and free from the plastic waste of disposable water bottles.</span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;">What’s the environmental impact? Simply put, the traditional bottled water delivery service is wasteful. Manufacturing those unwieldy water jugs takes precious resources and energy. And transporting water jugs in diesel-burning trucks creates unnecessary fuel emissions. The way we see it, every bottleless water cooler that’s installed helps clear the air. </span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;">What else makes <a title="Products" href="http://bottlefreeindy.com/products/">bottle-free coolers</a> way cooler? They filter your existing water right at your fingertips — no waste, and no waiting (but you can read more about that <a title="Details" href="http://bottlefreeindy.com/details/">here</a>).</span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;">Breaking the bottle habit. It’s estimated that water bottles account for up to 41% of the 2.4 million tons of plastic discarded every year. That&#8217;s why the next step in becoming bottle-free is swapping out disposable water bottles for reusable ones. Next time you’re thirsty, reach for a glass or a reusable bottle like <a href="http://www.kleankanteen.com/">Klean Kanteen</a>. </span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;">Why do we care so much? Unlike national water cooler suppliers, Bottle Free Indy is a family-owned Indianapolis company. We’ve been proud to call Indiana home since our parent company, <a href="http://www.indysoftwater.com/">Indy Soft Water</a>, was first founded in 1964. While going bottle-free isn&#8217;t the sole solution to creating a more sustainable city, it&#8217;s one piece of the environmental puzzle. </span></span></span></p>
<p><span style="font-color: #00123d;"><span style="font-size: large;"><span style="line-height: 180%;">Join our mission. Your efforts to lead a greener lifestyle may inspire those around you to do the same, and slowly, one by one, we can make a positive change. So, we invite you to join us. Follow us on <a href="http://www.twitter.com/BottleFreeIndy">Twitter</a>, like us on <a href="https://www.facebook.com/pages/Bottle-Free-Indy/158411074231289">Facebook</a>, and stay in touch. We look forward to hearing about your bottle-free progress!</span></span></span></p>
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